Last updated: 24th May 2018

We are committed to safeguarding the privacy of our website visitors, the people we communicate with and the users of our products and services. This policy sets out how we treat your personal data. Please read it carefully to understand how your personal data will be treated as you engage with Latitude and make use of our website and our products and services.

We review our privacy practices from time to time and accordingly our privacy policy may be periodically supplemented or modified.

1. Who we are

Latitude Aviation English Services Limited (“Latitude”, “we”, “us”, “our”) is a private limited company registered in England and Wales with the company number 08406339. Our registered office is at 129 North Hill, Plymouth, Devon, PL4 8JY and our address for correspondence is 38 Edith Avenue, Plymouth, Devon, PL4 8TJ. You can contact us by telephone (+44 (0)7855 052873) or by email (info@latitude-aes.aero).

2. Your rights

Your principle rights under data protection law are:

  1. The right to access;

  2. The right to rectification;

  3. The right to erasure;

  4. The right to restrict processing;

  5. The right to object to processing;

  6. The right to data portability;

  7. The right to complain to a supervisory authority; and

  8. The right to withdraw consent.

Please let us know if you would like to exercise any of your rights at any time.

3. The data we collect

We collect different types of personal data from you as you engage with Latitude, use our website and our products and services. The legal basis for processing your personal data is our legitimate interests, namely the proper management, administration and development of our business, our website and our products and services. The personal data we collect is as follows:

3.1 Website data

This website is owned and operated by Latitude Aviation English Services Limited. We may process data about your use of our website (“Website Data”). We use cookies. A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on this website.  We will use session cookies to keep track of you whilst you navigate the website. We use persistent cookies to enable our website to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Website Data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your use of our website.

We use Google Analytics and Squarespace Analytics to analyse Website Data. These analytics generate statistical and other information about website use by means of cookies, which are stored on users' computers.  The information generated relating to our website is used to create reports about the use of the website. Google and Squarespace will store this information.

Google's privacy policy is available at: http://www.google.com/privacypolicy.html

Squarespace’s privacy policy is available at https://www.squarespace.com/privacy/

Website Data may be processed for the purposes of analysing website use and optimising the performance of our website.

Our website includes hyperlinks to, and details of, third party websites.We have no control over, and are not responsible for, the privacy policies and practices of third parties.

3.2. Correspondence Data

We may process your correspondence data (“Correspondence Data”). The Correspondence Data may include your name, your telephone number, your address, your employer, your job position and your email address. Your Correspondence Data is provided to us via:

Correspondence Data may also be data that is otherwise in the public domain.

We process Correspondence Data for the purposes of communicating with you, offering, marketing, selling and providing relevant products and/or services to you directly, and ensuring the proper administration of our website, business and services.

3.3 Notification Data

We may process your notification data (“Notification Data”). Notification Data may include your name and your email address. The source of Notification Data is the newsletter sign-up form on our website here: http://www.latitude-aes.aero/newsletter-sign-up.

We will process Notification Data only with your express consent and for the purposes of offering, marketing, selling relevant products and/or services to you directly and/or by email newsletter.

We use iContact, a 3rd party permissions-based email marketing tool, and your Notification Data may be stored by iContact. You may unsubscribe from our email newsletter at any time by following the instructions contained at the end of each newsletter or notification. All unsubscribe requests are actioned immediately. iContact’s privacy policy is available at: http://www.icontact.com/permission-email-marketing#privacy

3.4 Account Data

We may process your account data (“Account Data”). Account Data may include your name, your telephone number, your address, your email address, your date of birth, your nationality, your first language, your professional background, qualifications, experience and interests, data pertaining to your language education, learning and assessment including training progress and performance and assessment and test scores, your passport details, your national identification details, your bank details, information relating to any purchases you make of our products or services; and any other personal and professional information deemed necessary to communicate to us by you or us when you purchase or use our products or services. The source of Account Data is:

  • You or your employer and provided to us via direct face-to-face communication, mail, email or telephone correspondence with you or your employer leading up to or during:

    • Our provision of products to you or your employer; and/or

    • Our performance of services for you or your employer;

  • Your responses to surveys and feedback questionnaires on our products and services on paper or via our website.

We process Account Data for the purposes of offering, marketing, selling relevant products and/or services to you directly and/or by email newsletter, and for the proper administration, delivery, development and improvement of our products and services.

3.5 Response Data

We may process response data (“Response Data”). Response Data is information provided to us by you or generated by you during your use of our products and services including those products and services delivered via Third Party Providers listed in this Privacy Policy. Response Data may include responses (selected, written and spoken) to training and assessment activities, progress and performance metrics and assessment and test scores. We process Response Data to:

  • Provide products and perform services as requested by you or your employer or your sponsor;

  • To create certificates and reports related to your progress and performance during the use of our products and services (certificates and reports may be sent to you, your employer or your sponsor);

  • To analyse and research the performance of our products and services for the purposes of monitoring and quality; and

  • For internal training.

From time to time, we may publish information in the public domain about the performance of our products and services based on your Response Data. Where we do this, your Response Data will be anonymised.

3.6 Hire Data

We may process your hire data (“Hire Data”). Hire Data may include your name, your telephone number, your address, your email address, your date of birth, your nationality, your place of residence, your marital and family status, your professional background, qualifications, experience and interests, your bank details, your passport details and any other personal and professional information we or you deem necessary to communicate to us when enquiring about working with us or in the performance of work for us. Hire Data is provided provided to us by you via direct mail, email or telephone correspondence, or via the careers form on our website here: http://www.latitude-aes.aero/aviation-english/careers/. We process Hire Data for the purposes of communicating with you, offering work to you, performing work with you, paying you, record-keeping and maintaining back-ups of our databases.

4. Third party providers

We use third-party providers (“Third-Party Providers”) for the delivery of our e-learning and e-assessment products and services. Your personal data may be processed by the Third Party Provider in accordance with their privacy and data protection policy.

General English, Foundation and Command self-access e-learning: English360.

English360’s privacy policy is available at https://www.english360.com/privacy

Checkpoint: Owl Testing Software.

Owl’s privacy policy is available at https://www.owlts.com/blog/privacy-policy/

Virtual Instructor-Led Mentoring and Virtual Instructor-Led Training: Tamashare and Skype.

Tamashare’s General Terms and Conditions are available at: https://www.tamashare.com/en/gtc/ 

Skype’s privacy policy is available at: https://privacy.microsoft.com/en-gb/privacystatement

5. Banking

We bank with Lloyds Banking Group. Your personal data, including your bank details, may be processed by Lloyds Banking Group in accordance with their privacy policy which is available at: https://www.lloydsbank.com/privacy.asp

6. Storage and security of personal data

We take appropriate technical and organisational precautions to secure your personal data, to prevent the loss, misuse, alteration, destruction, or damage, and unauthorised or unlawful access of your personal data and to keep your data up-to-date.

We store data on secure servers personal computers and mobile devices, and in secure manual record-keeping systems. We use Google Apps to store personal data. Google's privacy policy is available at: http://www.google.com/privacypolicy.html

Your personal data will be reviewed every 5 years and any data that is no longer necessary for our internal management processes will be deleted. Otherwise, We will process and store your data until such time as you request us to erase it or until Latitude ceases to trade (whichever comes sooner). In either event, your data will be immediately and permanently erased.

You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and that we cannot guarantee the security of data sent over the internet.

You may need to use (a) password(s) to access restricted areas of our website or products and services delivered via Third Party Providers. In these cases, you are responsible for ensuring that your password(s) are kept secure and remain confidential, and are not susceptible to being guessed, whether by a person or a computer program. We will not ask you for your password (except when you log in to our website or Third Party Providers).

7. Sharing your data

We may share personal data with your employer and any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy. Where we do this, we take the appropriate steps to ensure that your data is secured to at least the same extent as provided for in this privacy policy.

We may disclose your personal data to the extent that we are required to do so by law or in order to establish, exercise or defend our legal rights.

We may share your Correspondence Data with carefully selected third parties where we believe there is legitimate and reasonable interest or benefit to you or your employer, such as when referring you to a potential customer or user of you or your employer’s products or services, or referring you to a business or provider of products and services that we believe is of direct interest to you. We will notify you every time we share your Correspondence Data for this purpose.

Except as set out in this section 6, we will never sell, rent or give away your personal data, ever.

Any processing of your personal data for purposes not explicitly stated in this privacy policy will be subject to our receipt of your consent received prior to our use of your data.